For this project, I was tasked with choosing a brand, conducting research, and creating a mock advertising campaign. I chose New Balance, not only because it is a brand I wear, but because I believe in empowering one another as well as having a positive impact on those around me.

My class was given two weeks to conduct research, create FPO’s, shot lists, mood boards, and finally execute a photoshoot surrounding our concept. We got to choose our own models and collaborate with photographers in order to perfectly capture our vision

“The Art of Balance” was inspired by New Balance’s emergence to the streetwear industry. I wanted to showcase the shoes by playing on the name of the brand-New Balance.