This was my first Advertising project. For this project, we were tasked with choosing a brand and creating an instagram campaign for them. Photoshop was a challenge, as I have never needed to create entire designs on photoshop before, but I quickly got the hang of it.

I started out rendering thumbnails and planning out my design.

Next, I began drafting my final product, I had two ideas that I was between. One being Spotify More, a concept surrounding listening to Spotify more, and playing into the emotions you feel when you listen to music. The second concept being based on their slogan “Music, Anytime, Anywhere”. Ultimately, I went with “Spotify More”.

Finally, I put my design into a mock up demonstrating how it would look on instagram